Why is it necessary to take a test of Social Media Marketing on Fiverr?
Taking the Social Media Marketing test on Fiverr is crucial for proving your proficiency in the field. It demonstrates your understanding of current strategies and trends, boosting your credibility with clients seeking top-notch social media promotion. Showcasing your expertise through this test enhances your chances of landing relevant projects and establishing yourself as a skilled Fiverr freelancer in the dynamic realm of digital marketing.
Below is the list of All the Latest Test Answers of Social Media Marketing
1. Which of the following would be leveraging both social networks and traditional marketing?
a Handing out print advertisements with a coupon for a store
b A print advertisement in a magazine which drives people to a website where there is a free trial offer
c Posting an advertisement on a message boardd Hosting a video ad on YouTube not otherwise seen elsewhere
2.What style of videos can a company post on YouTube?
a Video Blogsb Television Commercialsc Product Demonstrations
d All of the above
3.How does creating a social network marketing plan differ from a traditional marketing plan?
a The brand image should be completely different for social marketing
b The staff requirements and skill sets for social marketing are different
c There is no need for a social marketing plan, but social marketing plan is required for traditional marketingd Other than the method of delivery, a marketing plan either way will be similar
4.How can a company convert posts on Twitter to sales?
a Write demeaning points about the competitionb Write posts about personal information of the CEO
c Creating posts which drive followers to their site
d Constantly post updates about how the company needs more sales
5.What non financial measure of marketing is important to track?
a CEO performanceb Number of new hires in marketingc Number of impressions
d New customer acquisition
6.Which of the following is an important aspect of creating blogs and posting content?
a Using a witty user nameb Posting at least once a month to the blog
c Social Media Optimization
d Using humor
7.What is a “vlog”?
a Video Log
b Video Blog
c Log of blog activityd New technology to aid in blogging
8.How do ebooks represent a form of marketing?
a They are often free, include useful information, and direct the reader onto the company which created the ebook for further information
b They are not a form of marketingc They can be placed on free sites where paid advertisements generate incomed They can be used to defame the competition
9.What are the four P’s of marketing?
a Product, Price, Place, Promotion
b Price, Popularity, People, Placementc Popularity, Product, Promotion, Peopled People, Price, Promotion, Placement
10.Why is there no specific definition of what is social media marketing?
a There is no governing body over social media marketingb Companies cannot come to one definition
c The concept is relatively new compared to traditional marketing and is still being defined
d It has not yet been widely accepted
11.What should a company post on Twitter?
a New product launchesb Significant company newsc Occasional day to day posts of interest
d All of the above
12. How is site traffic useful in evaluating marketing?
a Overall site traffic can be followed and a general idea of marketing’s impact on it can be determinedb There is no correlation between site traffic and marketing
c Ads can send receivers to a specific landing page, which can be tracked
d Product sales from the company website can be attributed directly to the marketing campaign
13. What would the marketing budget section of a marketing plan consist of?
a The cost to write the plan
b The expected costs for each ad campaign based on the delivery method
c The overall marketing budget for a yeard The marketing personnel job descriptions
14.How can a company create a forum for dialogue on LinkedIn?
a Post updates to the company status
b Use of Groups
c Change the company profile regularlyd Post demeaning comments for the competitors’ pages
15.What is the method for being linked to other users on LinkedIn?
c Friendsd Associates
16.What is one measure a company can use to validate the usefulness of its video posts on YouTube?
a The number of followersb The amount of views of the videoc The number of videos the company has up
d The sales volume of the company
17.How often should a marketing plan be revisited?
a Never, once written it is complete
b As often as needed in order to revisit the plan of action and revise any new actions
c At company board meetingsd During the financial review of the company each month
18.What is the overall goal of social media marketing for companies?
a Generate sales
b Increase company headcountc Increase their web presenced Help accelerate product launches
19.What place does Pricing have in marketing?
a Higher prices guarantee a higher revenue streamb The company should actively market how much their products cost
c Different pricing levels can be tested to see what elicits the best consumer response
d Marketing based on the pricing level relative to the competition is important
20.What should a company do for commercial advertisements on YouTube in order to maximize its effectiveness?
a Ask the watcher to visit the company site at the end of the video
b Make the videos at least 5 minutes longc Make the videos under 10 secondsd Have the CEO featured in the advertisement
21.Why is it important to post to a blog regularly?
a It reduces the cost per blog post
b Keep readers engaged and also gives search engines content to index
c It gives the social media marketing specialist something to dod It allows more chances for the company to put down the competition
22.What is a “wiki”?
a Form of bloggingb A new social networking site
c Interconnected and user-generated knowledge management systems
d A tool for posting to social media networks
23.What is meant by the concept of “viral” in social media?
a Social media which is spread to viewers by the consumer, growing in popularity
b It is a method of branding a companyc Advertising which can easily be emailedd Marketing advertisements which are not serious
24. How does YouTube serve a dual purpose in social media marketing?
a It can be used as a company blog as well as video advertisementsb It can be used for company pictures and videosc It can be used to host the company website as well as videos
d It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube
25. How can LinkedIn serve the company aside from social network marketing?
a Job openings can easily be dispersed to qualified candidates on LinkedIn
b Company pictures can be posted to the profilec Negative press about the competition can be easily spreadd Pricing lists can be posted
26.What is “guerilla marketing”?
a Marketing geared towards animal lovers
b Marketing which relies on time and energy rather than a large dollar budget
c Aggressive sales techniquesd Marketing using a large scale national budget
27.What is a “call to action”?
a Giving an advertisement’s receiver a specific direction such as ‘visit the site’
b Using telemarketing to reach out to potential customersc Defaming the competitiond Creating a new marketing campaign
28.What is the ultimate goal of a social network marketing plan?
a To satisfy investors in the companyb To justify spending in marketingc To find investors for a company
d Drive potential customers to the company and give them an action item to perform
29.How far into the future should a company plan its marketing activities?
a Up to 1 yearb 5 yearsc 1 month
30.What is the general purpose of posting a video blog routinely to YouTube?
a It allows the company to hard sell its products
b It allows the company to drive website traffic to its blog
c It can be used to disperse the company contact informationd It allows followers to create a personal connection with the employees of the company
31.What is the main reason traditional marketing will never completely go away?
a It is cheaper than social media marketingb All companies are required by law to use traditional marketing techniquesc There are better tax write-offs for traditional marketing
d It’s proven to work time and again
32.Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
a Required by law
b Search engine rankings will include hits on the blog as part of the overall website hits
c Requires less effort to maintaind Cannot be hacked easily
33.What style of blogging would be most effective for building relationships with customers?
a Using the blog only for press releasesb Posting resumes of the company officers
c Posting articles about how terrific the company is, and putting down the competition
d Writing posts about the company and its ups and downs from inside, personalized approach
34.What traditional marketing technique is YouTube closest to?
a Print advertising
b Television advertising
c Radio advertisingd Mail advertising
35.What can a company do to offset the cost of running a blog?
a Place ads on the blog which generate pay per click income
b Charge users a fee to read the blogc Only allow past customers to read the blogd Require a monthly membership to the entire company website
36.What is meant by Brand Management?
a Managing the marketing staffb Management of the marketing budgetc The company executive management team
d Creating a consistent image for the company
37.What methods of social network marketing should a company always use?
a Blogging onlyb Twitter, Blogs, Facebookc YouTube
d Depends on the company, their product, their audience
38.What feature does LinkedIn offer for pay accounts?
a Ability to post pictures
b Increased abilities to connect directly and send messages to people
c Ability to post in Groups and create a Groupd Ability to block users
39.What is a contingency plan?
a A second written plan in case management doesn’t like the original planb A detailed marketing plan
c A set of actions to be taken if the original plan does not perform as anticipated
d A marketing plan is written just for social networking
40. Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?
a Hire a web specialty firmb Implement special software
c Creating landing pages specific for each campaign
d There is no way to know where traffic comes from
41.How can a company use the same material for both traditional and social network marketing?
a Posting a luring comment on Twitter to the company siteb Selling ad space on the company website
c Utilizing a television ad campaign online as well on their site and sites such as YouTube
d Creating a magazine print ad with the company website
42. What is the term adopted for updates posted by Twitter users?
b Twootsc Twinksd Posts
43.What is “social media optimization”?
a Creating content that easily creates publicity via social networks
b Writing clear contentc Creating short content that is easily indexedd Hiring people to create content for social networks
44.What do Connections on LinkedIn effectively represent?
a Random strangers who found the companyb People the company has sold product or services toc An avenue to disperse coupons
d People and other companies the user is connected to directly
45.What is meant by the “blogosphere”?
a The act of writing a blogb Specific niche blog community
c The interconnected community of blogs via linking to each other
d Advertising done via blogging
46.What is meant by “micro-blogging”?
a Blogging dailyb Blogs which are posted by companies, not individuals
c Blogs with limited individual posts, limited by character count typically
d Blogging from mobile devices
47. Which type of marketing would a company blog be considered?
a Social Network Marketing
b Traditional Marketingc Bothd Neither
48.How does a blog directly impact the sales of a company?
a It tells customers what products to buyb It can be used to talk negatively about the competition
c It is typically used as the way to disperse company coupons
d Typically a blog does not directly create sales
49. What is a method of marketing on Facebook that can reach several users by spending money?
a Pay money for a better quality Facebook accountb Pay a third party to make posts to your accountc Charge a fee for users to be your friends
d Facebook Pay Per Click placed advertisements
50.Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?
a Post links on the company blog to the YouTube videosb There is no method to effectively direct people to the company videos
c Use of keywords
d Sending out mail advertisements
51.What can a company do on Facebook apart from their page to create a following?
a Post more updates than usualb Post controversial postsc Use several pictures
d Use Groups, both companies originated and posting to other groups
52. What is meant by A/B testing in marketing?
a Testing of 2 different products
b Testing 2 versions of an advertisement to see which elicits the best response
c Clinical testing of medical products before legally allowing them for saled Testing via 2 mediums, such as radio and television
53.What do updates to Facebook status resemble most closely?
a Video blogs
b Posts on Twitter
c A company white paperd Articles on LinkedIn
54.What is another term for “social media”?
a Media Optimization
b Consumer Generated Media
c Advertising Socializationd Consumer Media Advertising
55.What type of status updates would drive visitors to the company site?
a An update telling friends they hope to see them all soon
b A link to a new press release hosted on the company site
c A link to a third-party hosting a company press released A picture of the CEO
56.What should be the length of an effective blog post?
a Several pages in lengthb No more than a few sentencesc A few sentences mixed with several links to other sites and references
d A few paragraphs
57.What is meant by “Marketing Creative”?
a The employees in the marketing department
b The content for marketing and its creative aspect
c The methods used to distribute marketing materiald The branding image of the company
58. How can a company place itself as an expert in a certain area of expertise?
a Post updates which brag about the company
b Actively answer questions in the Q&A section of the site
c Post comments on competitors pages stating how they are inferiord Answer the questions in all the categories, even the ones in which the company is not engaged.
59.What is the term used for a person who is receiving updates of another Twitter user’s updates?
c Connectiond Friend
60.What does the product portion of the 4 P’s of marketing focus on?
a. The product or service being marketed to consumers
b The manufacturing processc How the price will be set for the productd How the new product will be promoted
61. What is the character limit for posts on Twitter?
a No limitb 100 characters
c 140 characters
d 200 characters
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