The Director of Marketing Position
The Director of Marketing will be responsible for implementing a data-driven, omnichannel approach to marketing across a variety of channels.
Responsibilities:
- Execute our company marketing strategy, encompassing web, email, social media, Google and Bing PPC, direct mail, TV, radio, and more.
- Drive lead generation and pipeline growth through digital marketing and traditional efforts.
- Optimize marketing processes, integrate tools for seamless communications, and implement persona-based messaging.
- Streamline efforts, maximize efficiency, and drive continuous improvement in marketing initiatives.
- Analyze the success of marketing campaigns and make decisions based on KPIs.
- Review audiences for different campaigns to ensure targeted outreach.
- Constantly test and track new and existing campaigns to drive down CPLs.
- Manage and recruit third-party consultants for various marketing mediums.
- Develop internal and external marketing policies and style guidelines.
- Lead corporate branding initiatives and oversee the design and content on our corporate website.
- Track campaigns and develop reports using tools like Power BI and Tableau for data-driven decisions.
- Assist in the expansion of House Buyers of America into new geographic markets.
Qualifications:
- 5+ years of marketing management experience in-house or at an agency, preferably in the B2C space.
- Bachelor’s Degree or higher.
- Hands-on experience in developing and implementing company-wide marketing plans.
- Excellent computer skills, including using CRM platforms and data analytics tools.
- Strong written and verbal communication skills.
Why Join Us:
- Competitive pay and great benefits.
- Great company culture, casual dress, free snacks/drinks, and team events.
- Q2 2023 was our most profitable and fastest-growing quarter EVER.
- Revenue increased by 119% in Q2 2023 vs Q2 2022.
- Gross Profit increased by 93% in Q2 2023 vs Q2 2022.
- Unit Sales increased by 63% in Q2 2023 vs Q2 2022.
- Nationwide expansion continues, having launched into eight new markets in 2021.
House Buyers of America is a residential real estate investment company founded in 2001 and headquartered in Chantilly, Virginia. We buy, renovate, and resell a high volume of homes offering a guaranteed, fast, and hassle-free sale to people who want to sell their house without paying a Realtor commission. We have a history of strong growth and success, having bought and sold thousands of houses. Our Company went from $0 to $50 million in annual revenue in its first 3 years in business and won the Ernst and Young Entrepreneur of the Year award. House Buyers of America is proudly a member of the Inc 5000 list.
House Buyers is an equal opportunity employer and does not discriminate by sex, creed, race, or by age.
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