Strategic Marketing Maestro: Director of Market Domination

House Buyers of America

St. Louis, MO 63103

The Director of Marketing


  • Implement a data-driven, omnichannel approach to marketing across various channels, including:
    • Web
    • Email
    • Social media
    • Google and Bing PPC
    • Direct mail
    • TV
    • Radio
    • Direct mail
  • Focus on growing Digital Marketing channels.
  • Lead a function targeting house buyers/sellers for pipeline lead acceleration.
  • This role is FULLY REMOTE.

What you will do:

  • Execute the company marketing strategy across various channels.
    • Web
    • Email
    • Social media
    • Google and Bing PPC
    • Direct mail
    • TV
    • Radio
    • Direct mail
  • Drive lead generation and pipeline growth through digital and traditional marketing efforts.
  • Optimize marketing processes and implement persona-based messaging.
  • Streamline efforts, maximize efficiency, and drive continuous improvement in marketing initiatives.
  • Analyze campaign success based on KPIs.
  • Review audiences to ensure targeted marketing outreach.
  • Constantly test and track campaigns to reduce CPLs.
  • Manage and recruit third-party consultants for marketing support.
  • Develop internal and external marketing policies and style guidelines.
  • Lead corporate branding initiatives.
  • Oversee design and content on the corporate website.
  • Track campaigns and develop reports using tools like Power BI and Tableau for data-driven decisions.
  • Assist in the company’s expansion into new geographic markets.

About You:

  • 5+ years of marketing management experience in-house or at an agency (preferably B2C).
  • Bachelor’s Degree or higher.
  • Hands-on experience in developing and implementing company-wide marketing plans.
  • Excellent computer skills, including CRM platforms and data analytics tools.
  • Strong written and verbal communication skills.

Why we are a great place to work:

  • Competitive pay and great benefits.
  • Awesome company culture with casual dress, free snacks/drinks, and team events.
  • Work hard/play hard environment.

Key Achievements:

  • Q2 2023: Most profitable and fastest-growing quarter EVER.
  • Revenue increased by 119% in Q2 2023 vs Q2 2022.
  • Gross Profit increased by 93% in Q2 2023 vs Q2 2022.
  • Unit Sales increased by 63% in Q2 2023 vs Q2 2022.
  • Nationwide expansion in progress, launched into eight new markets in 2021.

About House Buyers of America:

House Buyers of America is a residential real estate investment company founded in 2001 and headquartered in Chantilly, Virginia. We buy, renovate, and resell a high volume of homes, offering a guaranteed, fast, and hassle-free sale to people who want to sell their house without paying a Realtor commission. We have a history of strong growth and success, having bought and sold thousands of houses. Our Company went from $0 to $50 million in annual revenue in its first 3 years in business and won the Ernst and Young Entrepreneur of the Year award. House Buyers of America is proudly a member of the Inc 5000 list.

Equal Opportunity Employer:

House Buyers is an equal opportunity employer and does not discriminate by sex, creed, race, or by age.

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