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Strategic Marketing Maestro: Director of Brand Innovation and Customer Engagement

House Buyers of America

Hyattsville, MD 20781

The Director of Marketing


  • Implement a data-driven, omnichannel approach to marketing
  • Manage marketing across various channels, including web, email, social media, Google and Bing PPC, direct mail, TV, radio, and more
  • Focus on growing Digital Marketing channels
  • Lead a function for pipeline lead acceleration targeting house buyers/sellers
  • Fully remote role

What you will do:

  • Execute company marketing strategy across multiple channels
  • Drive lead generation and pipeline growth through digital and traditional marketing efforts
  • Optimize marketing processes and implement persona-based messaging
  • Maximize efficiency and drive continuous improvement in marketing initiatives
  • Analyze marketing campaign success based on KPIs
  • Review audiences for different campaigns to ensure targeted outreach
  • Test and track campaigns to reduce CPLs
  • Manage and recruit third-party consultants for marketing support
  • Develop internal and external marketing policies and style guidelines
  • Lead corporate branding initiatives
  • Oversee design and content on the corporate website
  • Track campaigns and develop reports using tools like Power BI and Tableau
  • Assist in the expansion into new geographic markets

About You:

  • 5+ years of marketing management experience
  • Bachelor’s Degree or higher
  • Hands-on in developing and implementing company-wide marketing plans
  • Excellent computer skills, including CRM platforms and data analytics tools
  • Strong written and verbal communication skills

Why we are a great place to work:

  • Competitive pay and great benefits
  • Awesome company culture with casual dress and free snacks/drinks
  • Team events and a work hard/play hard environment
  • Q2 2023 was our most profitable and fastest-growing quarter EVER
  • Revenue increased by 119% in Q2 2023 vs Q2 2022
  • Gross Profit increased by 93% in Q2 2023 vs Q2 2022
  • Unit Sales increased by 63% in Q2 2023 vs Q2 2022
  • Nationwide expansion in progress

About House Buyers of America:

Residential real estate investment company founded in 2001, headquartered in Chantilly, Virginia. We buy, renovate, and resell a high volume of homes, offering a guaranteed, fast, and hassle-free sale. Proud member of the Inc 5000 list.

Equal Opportunity Employer:

House Buyers is an equal opportunity employer and does not discriminate by sex, creed, race, or age.

Apply Now
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