The Director of Marketing
Responsibilities:
- Implement a data-driven, omnichannel approach to marketing
- Manage marketing across various channels, including web, email, social media, Google and Bing PPC, direct mail, TV, radio, and more
- Focus on growing Digital Marketing channels
- Lead a function for pipeline lead acceleration targeting house buyers/sellers
- Fully remote role
What you will do:
- Execute company marketing strategy across multiple channels
- Drive lead generation and pipeline growth through digital and traditional marketing efforts
- Optimize marketing processes and implement persona-based messaging
- Maximize efficiency and drive continuous improvement in marketing initiatives
- Analyze marketing campaign success based on KPIs
- Review audiences for different campaigns to ensure targeted outreach
- Test and track campaigns to reduce CPLs
- Manage and recruit third-party consultants for marketing support
- Develop internal and external marketing policies and style guidelines
- Lead corporate branding initiatives
- Oversee design and content on the corporate website
- Track campaigns and develop reports using tools like Power BI and Tableau
- Assist in the expansion into new geographic markets
About You:
- 5+ years of marketing management experience
- Bachelor’s Degree or higher
- Hands-on in developing and implementing company-wide marketing plans
- Excellent computer skills, including CRM platforms and data analytics tools
- Strong written and verbal communication skills
Why we are a great place to work:
- Competitive pay and great benefits
- Awesome company culture with casual dress and free snacks/drinks
- Team events and a work hard/play hard environment
- Q2 2023 was our most profitable and fastest-growing quarter EVER
- Revenue increased by 119% in Q2 2023 vs Q2 2022
- Gross Profit increased by 93% in Q2 2023 vs Q2 2022
- Unit Sales increased by 63% in Q2 2023 vs Q2 2022
- Nationwide expansion in progress
About House Buyers of America:
Residential real estate investment company founded in 2001, headquartered in Chantilly, Virginia. We buy, renovate, and resell a high volume of homes, offering a guaranteed, fast, and hassle-free sale. Proud member of the Inc 5000 list.
Equal Opportunity Employer:
House Buyers is an equal opportunity employer and does not discriminate by sex, creed, race, or age.
Apply Now