Strategic Marketing Maestro: Director of Market Domination

The Director of Marketing

Responsibilities:

• Implement a data-driven, omnichannel approach to marketing across various channels, including:
• Web
• Email
• Social media
• Google and Bing PPC
• Direct mail
• TV
• Radio
• Direct mail
• Focus on growing Digital Marketing channels.
• Lead a function targeting house buyers/sellers for pipeline lead acceleration.
• This role is FULLY REMOTE.

What you will do:

• Execute the company marketing strategy across various channels.
• Web
• Email
• Social media
• Google and Bing PPC
• Direct mail
• TV
• Radio
• Direct mail
• Drive lead generation and pipeline growth through digital and traditional marketing efforts.
• Optimize marketing processes and implement persona-based messaging.
• Streamline efforts, maximize efficiency, and drive continuous improvement in marketing initiatives.
• Analyze campaign success based on KPIs.
• Review audiences to ensure targeted marketing outreach.
• Constantly test and track campaigns to reduce CPLs.
• Manage and recruit third-party consultants for marketing support.
• Develop internal and external marketing policies and style guidelines.
• Lead corporate branding initiatives.
• Oversee design and content on the corporate website.
• Track campaigns and develop reports using tools like Power BI and Tableau for data-driven decisions.
• Assist in the company’s expansion into new geographic markets.

About You:

• 5+ years of marketing management experience in-house or at an agency (preferably B2C).
• Bachelor’s Degree or higher.
• Hands-on experience in developing and implementing company-wide marketing plans.
• Excellent computer skills, including CRM platforms and data analytics tools.
• Strong written and verbal communication skills.

Why we are a great place to work:

• Competitive pay and great benefits.
• Awesome company culture with casual dress, free snacks/drinks, and team events.
• Work hard/play hard environment.

Key Achievements:

• Q2 2023: Most profitable and fastest-growing quarter EVER.
• Revenue increased by 119% in Q2 2023 vs Q2 2022.
• Gross Profit increased by 93% in Q2 2023 vs Q2 2022.
• Unit Sales increased by 63% in Q2 2023 vs Q2 2022.
• Nationwide expansion in progress, launched into eight new markets in 2021.

About House Buyers of America:

House Buyers of America is a residential real estate investment company founded in 2001 and headquartered in Chantilly, Virginia. We buy, renovate, and resell a high volume of homes, offering a guaranteed, fast, and hassle-free sale to people who want to sell their house without paying a Realtor commission. We have a history of strong growth and success, having bought and sold thousands of houses. Our Company went from $0 to $50 million in annual revenue in its first 3 years in business and won the Ernst and Young Entrepreneur of the Year award. House Buyers of America is proudly a member of the Inc 5000 list.

Equal Opportunity Employer:

House Buyers is an equal opportunity employer and does not discriminate by sex, creed, race, or by age.