Source Advisors
Source Advisors is a specialized tax consulting firm committed to partnering with CPA firms—and their clients—as an advisory source in maximizing government-sponsored tax credits, deductions, and incentives. We pride ourselves on our industry experience and legislative expertise which has helped businesses claim billions of dollars in tax credits and incentives.
Job Overview
We are in the search for a dynamic Field & Event Marketing Manager who will play a pivotal role in elevating our brand visibility and client engagement through strategic and memorable events, marketing webinars, thought leadership campaigns, and CPE coordination for our CPA clients.
Job Responsibilities
Event & Tradeshow Leadership:
- Architect and execute Source Advisors’ comprehensive event and tradeshow strategy, designed to engage prospective clients and deepen relationships with existing clients.
- Partner closely with Sales and Marketing departments to craft unforgettable event experiences with a focus on maximizing ROI.
Strategic Marketing:
- Own the complete lifecycle of regional field marketing strategies across North America, aligning with the firm’s broader objectives.
Cross-Functional Collaboration:
- Work in tandem with Sales and Marketing teams to continually optimize event tactics, including pre-event campaigns, logistics coordination, vendor management, and post-event debriefs.
Vendor & Partner Relations:
- Cultivate and sustain robust relationships with external vendors, ensuring excellence in execution and event participation.
Brand Consistency:
- Guarantee all programs and events not only align with but amplify our brand guidelines and core messaging.
Analytics & Insight:
- Utilize advanced analytics tools to gauge the efficacy of each event, employing data-driven insights to inform and refine future strategies.
Qualifications
- Industry Expertise: A minimum of 5 years of experience in B2B marketing, preferably within the professional services or tax specialty sectors.
- Event Mastery: Proven expertise in the successful planning, management, and execution of both virtual and live events.
