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Strategic Social Media Engagement Architect


8375 Calle Morelos, San Diego, CA 92126

Classy: Empowering Nonprofits, Inspiring Change

Classy, an affiliate of GoFundMe, stands as a Public Benefit Corporation and a giving platform dedicated to facilitating connections between nonprofits and their supporters. Our platform, established in 2011, has played a pivotal role in helping nonprofits raise over $5 billion.

About Classy

Classy, as a Public Benefit Corporation, focuses on providing powerful and intuitive fundraising tools for nonprofits. The platform not only converts donors but also ensures their retention. In addition to its fundraising efforts, Classy organizes the Collaborative conference and the prestigious Classy Awards to showcase the innovative work carried out by nonprofits globally. For more information, visit

About the Role: Lead Social Media Manager

As the Lead Social Media Manager at Classy, you will play a crucial role in developing, implementing, and managing our social media strategy. Your responsibilities include:

  • Social Media Strategy: Develop and execute a comprehensive strategy aligning with company goals.
  • Content Creation: Create and curate engaging content for our target audience.
  • Platform Management: Oversee Classy’s presence on platforms like Facebook, Instagram, LinkedIn, and more.
  • Audience Engagement: Build and nurture a strong online community, engaging with followers and responding promptly.
  • Analytics and Reporting: Monitor and analyze social media performance, providing insights and recommendations.
  • Campaigns and Promotions: Plan, execute, and optimize social media campaigns aligning with specific initiatives and KPIs.
  • Stay Current: Keep abreast of industry trends and social media best practices.
  • Team Collaboration: Work closely with the marketing team and GoFundMe partners during crisis response moments.


  • Location: This position requires the candidate to be based in San Diego.
  • Educational Background: Bachelor’s degree in Marketing, Communications, or a related field.
  • Experience: 6-8 years of experience in social media management with a proven track record of success.
  • Skills: Strong understanding of social media platforms, algorithms, and best practices. Proficiency with social media management tools and analytics platforms.
  • Qualities: Exceptional written and verbal communication skills, creativity, analytical skills, crisis management abilities, and strong leadership and teamwork capabilities.

Preferred Qualifications

  • Nonprofit Experience: Prior social media experience in the nonprofit sector.
  • Tools Familiarity: Familiarity with key marketing tools, including but not limited to SproutSocial, Marketo, Salesforce, and Asana.

Why Join Classy?

  • Market Competitive Pay: Total annual salary for this full-time position is $110,000 – $155,000 + equity + benefits.
  • Hybrid Workplace: Enjoy fully remote flexibility for many roles.
  • Wellbeing Support: Monetary support for new hire setup, hybrid work & wellbeing, family planning, and commuting expenses.

Diversity and Inclusion

Classy is dedicated to building a diverse and inclusive environment that represents individuals of all backgrounds, experiences, and lifestyles.

If you require a reasonable accommodation during the hiring process, please contact us at [email protected].


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