FYI: Remote Role in Operating States
Note: While this role is remote, we are targeting recruitment of candidates who reside in one of our operating states: California, Oregon, Texas, New York, New Jersey, or Florida.
About Private Medical
Who are we? Private Medical has spent the last 20 years creating a new category of concierge medicine — private medicine — by designing a system that honors the relationship between patients, physicians, and each member of the care team.
Our physician-led teams work in concert with our Gynecologists, Naturopathic Medicine Doctors, curated local specialists, elite medical centers, and specialists around the world, to provide relationship-focused, evidence-based, longitudinal care to our members and their families. Based in California, New York, and Florida, Private Medical is, by design, privately held and free from any conflicts of interests.
About the Role
We are seeking a highly skilled and experienced Content Marketing Manager to join our dynamic team at Private Medical. In this role, you will be responsible for developing and executing comprehensive content marketing strategies that will position our company as the category leader, elevate our brand’s visibility, and support our growth goals.
Ideal Candidate Qualifications
- Proven track record in developing and executing impactful content marketing campaigns
- Emphasis on thought leadership for driving brand awareness
- Experience across a variety of content and social media channels
- Coordination of company’s communication and PR activities
This is an exciting opportunity to play a pivotal role in shaping our company’s marketing strategy, enhancing our brand’s reputation, and positioning us as the undisputed category leader in private medicine. Apply today to be a part of our exciting journey!
What We’re Looking For
Education: Bachelor’s degree in marketing, business administration, communications, journalism, or a related field. Master’s degree is a plus!
Experience: Minimum five (5) years of experience in Marketing or similar roles, with a proven track record in content marketing and communications and a portfolio of projects that demonstrate brand and business impact and results.
Skills and Experience
- Experience in healthcare and with brands targeting high-net-worth or ultra-high net worth audiences is a plus!
- Excellent written and verbal communication skills
- Deep understanding of content marketing strategies, SEO, PR, social media marketing, and analytics tools
- Strong cross-functional collaboration skills
- Exceptional organizational and project management abilities
Responsibilities
What will you be doing in this role?
- Collaborate with senior management to define marketing objectives and develop a comprehensive content marketing plan
- Identify and leverage industry trends and insights to create high-quality, engaging, and unique thought leadership content and campaigns
- Oversee the development and execution of content marketing campaigns across Private Medical channels
- Grow Private Medical’s reach through social platforms
- Develop a high-impact exec comms plan to leverage the unique expertise and reach of Private Medical’s founder, Jordan Shlain
- Oversee day-to-day activities of the PR agency to secure high-impact media and speaking opportunities
- Develop and implement SEO strategies to improve organic search results and traffic to PrivateMedical.org
- Establish key performance indicators (KPIs) and regularly track and report on content marketing, PR, SEO, and social media metrics
At Private Medical, we know that a great experience for patients, physicians, and the entire team transpires when people from different geographies, religions, ethnicities, political affiliations, genders, abilities, and creeds engage in collaboration. It is vital that we remain curious and compassionate towards ourselves and others, that we celebrate the new perspectives diversity invites us to see, and that we learn and adapt to the influence of our community to foster a safe and collaborative space.
Apply Now