WHAT YOU WILL DO:
The Marketing Programs Manager will play a key role in executing marketing campaigns to support North America’s selling efforts. Working closely with sales, marketing communications, and product marketing teams, the marketing programs manager will define, create, prepare, and execute campaigns to grow market awareness and generate leads for the North American sales team. Specific activities include:
- Demand generation campaigns both online and offline
- Trade show execution
- Collateral development
KEY RESPONSIBILITIES:
Owning and implementing marketing lead generation efforts in support of specific industry, product, or sales initiatives. Support target accounts selling with focused, cross-channel campaigns including:
- Tradeshows
- Webcasts
- Newsletters
- Direct mail and e-marketing
Manage, monitor, and measure program effectiveness ensuring compliance to RFPs, both corporate and government. Manage penetration of “named” accounts with innovative marketing ideas and programs. Develop marketing content and ideas that utilize the Internet and corporate website as a tool to drive lead generation. Manage and coordinate all marketing activities associated with events including events budgets, 3rd party vendors, onsite logistics, material shipping, event staffing, presentation, and customer events.
Develop and execute lead generation marketing Web casts and own all pre/post-event logistics.
Work collaboratively with marketing communications on fulfillment pieces as necessary. Manage measurement/ROI for all marketing lead generation programs including analysis, reporting, and communication for future planning through CRM system. Work closely with PR team to build customer case studies and media references.
WHAT YOU NEED:
Bachelor’s degree in journalism, advertising, communications, marketing, or related field. Project Management software knowledge and Excel a plus. Additional experience in writing corporate capability statements and acquiring/formatting resumes for proposal submission.
ABOUT OUR CLIENT:
Our client delivers personalized volunteer experiences for organizations from a virtual, hybrid, or workplace-based environment. Their mission is threefold: give back to communities through non-profit partners, encourage employee engagement, and create meaningful experiences. Our clients’ activities are designed with research-backed methodology to help employees authentically build connection and positivity for employees and their teams. Their offerings are customized to fit each of their customers’ interests and passions. Their primary focus areas are DEI Support, Health, Community, and Environment.
ADDITIONAL INFORMATION:
Location: 100% Remote – anywhere within the US
Culture: collaborative, progressive, engaging, and growing!
Position type: full time/exempt
Benefits offered: this division is in the startup phase and EE Benefits are being developed! More to come!
