Prenetics Overview
Prenetics, a leading genomics-driven health sciences company, is revolutionizing prevention, early detection, and treatment. Our prevention arm, CircleDNA, uses whole exome sequencing to offer the world’s most comprehensive consumer DNA test. Insighta, our $200 million joint venture with renowned scientist Prof. Dennis Lo, underscores our unwavering commitment to saving lives through pioneering multi-cancer early detection technologies. Insighta plans to introduce Presight for lung and liver cancers in 2025, and to expand with Presight One for 10+ cancers in 2027. Lastly, ACT Genomics, our treatment unit, is the first Asia-based company to achieve FDA clearance for comprehensive genomic profiling of solid tumors via ACTOnco. Each of Prenetics’ units synergistically enhances our global impact on health, truly embodying our commitment to ‘enhancing life through science.
Director of Digital Product Role
As the Director of Digital Product, you will play a critical role in developing an exceptional consumer experience for our new vitamin products in the digital space. You will be responsible for leading the product management function, overseeing UX/UI design, managing the digital consumer experience, and collaborating closely with Engineering and other stakeholders. This is a senior leadership position that requires a strong background in digital product management, a track record of building outstanding D2C and e-commerce consumer brand experiences, and the ability to develop and execute product strategies.
Responsibilities:
- Lead the development of an amazing consumer experience for our new vitamin products in the digital space, ensuring a seamless and engaging journey across all touchpoints.
- Drive the product management function, including product strategy, roadmap development, feature prioritization, and agile execution.
- Collaborate closely with Engineering, UX/UI designers, and cross-functional teams to develop and deliver innovative digital products and features that meet consumer needs and business objectives.
- Manage the end-to-end digital consumer experience, from acquisition to retention, ensuring a user-centric approach and continuous improvement.
- Develop and execute product strategies that align with business goals, market trends, and consumer insights, driving growth and market differentiation.
- Conduct market research and competitive analysis to identify opportunities, customer preferences, and emerging trends, translating insights into actionable product plans.
- Collaborate with Marketing and Sales teams to develop and execute go-to-market strategies, ensuring effective product positioning, messaging, and launch activities.
- Utilize data analytics, user testing, and feedback to continually optimize product performance, user engagement, and customer satisfaction.
- Build and maintain strong relationships with stakeholders, including senior leadership, Engineering, Marketing, Sales, and external partners, fostering collaboration and alignment.
- Stay abreast of industry trends, best practices, and emerging technologies in digital product management and D2C/e-commerce consumer brand experiences, driving innovation and continuous improvement.
Requirements:
- Bachelor’s degree in computer science, business, or a related field. A master’s degree is preferred.
- Proven experience of at least 7+ years in digital product management, with a strong track record of building exceptional D2C and e-commerce consumer brand experiences.
- Proven experience with visualization software e.g. Figma, Google Slides
- Demonstrated expertise in managing UX/UI design and developing outstanding digital consumer experiences across multiple platforms.
- Strong product management skills, including product strategy development, roadmap planning, feature prioritization, and agile execution.
- Experience collaborating closely with Engineering teams, leveraging technology to deliver innovative and scalable digital products.
- Solid understanding of user-centered design principles, data-driven decision-making, and A/B testing methodologies.
- Proven ability to develop and execute successful product strategies that drive business growth and market differentiation.
- Excellent communication and leadership skills, with the ability to influence and collaborate effectively with cross-functional teams and stakeholders.
- Strong analytical and problem-solving abilities, with a data-driven mindset and proficiency in utilizing analytics tools to drive product decisions.
- Passion for consumer brands, e-commerce, and digital innovation, with a deep understanding of consumer behavior and preferences.
Benefits:
Our DNA is P-R-E-N-E-T-I-C-S. See what each word of our company name means:
- Passion: You are passionate about our mission and your job, and inspire others with your drive for excellence.
- Resilience: You are tenacious and calm despite challenges, changes, and stress. Sleeves rolled up, you attack every challenge head-on.
- Empowerment: You help colleagues across Prenetics succeed. You foster a strong team spirit while encouraging others to take initiatives and risks.
- Integrity: You are trustworthy, honest and accountable to your actions and commitments.
- Epic: You dare to take risks, deliver results and make things happen. You possess a growth mind-set and strive to continuously improve.
- Transparency: You speak up and share information even if it is controversial or difficult. You share wins and failures openly.
- Ingenuity: You make wise decisions despite ambiguity. You think outside the box, challenge the status quo and come up with creative solutions.
- Communication: You practice empathy, articulate your thoughts and ideas effectively and respectfully.
- Selfless: You seek what is best for Prenetics, not yourself or your team. You put the needs of the team before your own.
