AgeWell Solvere Living is Hiring a Digital Marketing Specialist!
AgeWell Solvere Living is actively seeking an experienced Digital Marketing Specialist to join our incredible marketing team. This remote position offers a unique opportunity to contribute to our mission of enhancing the lives of older adults through vibrant and engaging communities. Apply today to be a part of our dynamic team!
About AgeWell Solvere Living:
AgeWell Solvere Living is a leading senior living management company committed to inspiring others to reach their full potential. This dedication extends from the residents in our communities to the team members who contribute to their well-being. As a Certified Great Place to Work for 6 consecutive years, we prioritize exceptional care, innovative programs, and a supportive environment that empowers individuals to live their best lives.
Responsibilities:
- Digital Campaign Management: Plan, execute, and optimize digital marketing campaigns across various platforms, including social media, email marketing, pay-per-click (PPC) advertising, and display advertising.
- Content Creation: Develop and curate engaging and relevant content for our digital channels, including blog posts, social media updates, email campaigns, and website content.
- SEO and SEM: Conduct keyword research, on-page optimization, and manage search engine marketing (SEM) campaigns to improve organic and paid search visibility.
- Email Marketing: Create, schedule, and analyze email marketing campaigns to drive engagement, nurture leads, and support resident retention.
- Social Media Management: Manage and grow our social media presence across platforms, create content calendars, and engage with our online communities.
- Analytics and Reporting: Monitor, analyze, and report on key performance indicators (KPIs) to measure the success of digital marketing efforts, providing insights and recommendations for improvement.
- Website Management: Collaborate with the web developer to maintain and update the company website, ensuring content is current and aligned with marketing goals.
- Collaboration: Work closely with the Director of Digital Marketing and cross-functional teams to align digital marketing efforts with overall marketing and business objectives.
- Stay Current: Stay up-to-date with industry trends, emerging technologies, and digital marketing best practices to recommend innovative strategies.
Job Requirements:
- Bachelor’s degree in marketing, digital marketing, or a related field (or equivalent work experience)
- 2+ years of experience in digital marketing.
- Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, social media advertising, email marketing platforms, and content management systems (CMS).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities to overcome challenges.
- Detail-oriented with strong project management and organizational abilities.
- Ability to work independently and collaboratively in a fast-paced environment.
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan
- Responsible Paid time off and holidays
- Ongoing professional development opportunities
- Supportive and collaborative work environment
