Join Freebird as our Amazon Growth & PPC Manager
Join Freebird as our Amazon Growth & PPC Manager, where you’ll play a crucial role in propelling our brand to the forefront on Amazon. In this focused position, you’ll be the mastermind behind our Amazon PPC campaigns, a critical tool in our strategy to not just drive immediate sales, but to also significantly boost our organic rankings on key search terms. Your expertise in managing Amazon ads will be instrumental in driving growth, profitability, and achieving long-term dominance in keyword rankings.
Responsibilities
- Amazon PPC Mastery: Lead the strategy and management of all Amazon PPC campaigns (Sponsored Products, Brands, Display) with a dual focus on immediate ROI and boosting organic keyword rankings. Develop aggressive but calculated bidding strategies to outperform competitors.
- Data-Driven Insights: Deep dive into campaign analytics, leveraging data to optimize bid strategies, keyword selection, and targeting, always with an eye on enhancing our organic search presence.
- Product Listing Excellence: Elevate our product listings with a keen focus on elements that enhance both PPC effectiveness and organic search visibility. This includes optimizing photos, copywriting, keywords, titles, bullet points, and A+ EBC.
- Innovative A/B Testing: Lead A/B testing initiatives, aligning them with our broader goal of improving organic rankings through enhanced user experience and conversion optimization.
- International Market Growth: Strategize and execute our entry into new Amazon international markets, with an emphasis on replicating and adapting successful PPC strategies to boost organic rankings globally.
- Inventory Management: Oversee FBA inventory levels, aligning stock management with anticipated PPC-driven demand and organic sales growth.
- Performance Analysis & Reporting: Provide comprehensive reports on PPC campaign performance, with a keen focus on how these campaigns influence and enhance organic rankings and overall sales goals.
- BuyBox Strategy: Maintain our product’s BuyBox status, using PPC insights to inform pricing and promotional strategies.
- New Product Launches: Strategically plan and execute new product launches on Amazon, using PPC campaigns to accelerate organic ranking improvement.
- Organic Ranking Enhancement: Employ advanced tactics to improve our products’ organic rankings, focusing on Best Sellers Rank (BSR) and continually adjusting strategies based on keyword performance.
Requirements
- Proven Amazon Growth Experience: Minimum of 3+ years of in-depth experience in Amazon growth, ideally gained in a performance-driven agency or an in-house role at a direct-to-consumer (DTC) brand.
- DTC Brand Success: Demonstrable track record in growing DTC brands, with a focus on brands with a compact SKU catalog, especially those centered around 1-2 flagship products.
- Revenue Growth Expertise: Established capability in managing and scaling brands with substantial annual revenues, preferably 8+ figures.
- Advanced Ad Spend Management: Experience in handling significant monthly ad spends, with a preference for experience exceeding $100,000, aimed at both immediate ROI and long-term organic ranking enhancement.
- Analytical and Data-Driven: Strong ability to analyze large data sets, identify patterns, and create strategies that optimize both PPC performance and organic search ranking.
- In-depth PPC and SEO Integration: Comprehensive understanding of Amazon PPC, including campaign types, ad creatives, ad copy, video strategies, and ongoing optimization, with a specific focus on using PPC to boost organic keyword rankings.
- Product Listing Optimization: Expertise in enhancing product listings to support both PPC success and organic visibility, including images, titles, bullet points, backend details, A+ EBC, and other essential aspects.
- A/B Testing for Conversion and Ranking: Proven experience in A/B testing to optimize listings and ads for maximum conversions and positive impact on organic rankings.
- Organic Growth Focus: Specialized skills in driving organic sales growth and improving Best Sellers Rank (BSR) through both PPC and organic strategies.
- Strategic Vision for Amazon Dominance: A deep understanding of comprehensive growth strategies on Amazon, with a focus on achieving sustainable and consistent growth through a blend of PPC and organic tactics.
- Collaborative Leadership: Ability to collaborate effectively with cross-functional teams, including product development, marketing, and customer service, ensuring cohesive growth strategies.
- Commitment to Continuous Learning: Up-to-date knowledge of Amazon’s evolving platform, advertising tools, and market dynamics, with a focus on leveraging these for organic ranking improvement.
Benefits
- Competitive Salary & Uncapped Performance Bonuses
- Health, Dental, and Vision Insurance Coverage
- Unlimited PTO
- An opportunity to architect the future of an industry disruptor.
- A dynamic work culture that thrives on innovation and agility.
- Continuous learning and growth prospects.
About Freebird
At Freebird, we’re not just about selling top-tier shaving products. We’re about making an impact. We’re a team of innovators, thinkers, and relentless doers. We believe in speed, creativity, and pushing boundaries, but we also believe in understanding, compassion, and trust. These are the values that drive us:
- Move the Needle: For us, results matter. We’re all about tangible impact. If there’s a metric, we’re pushing it in the right direction. It’s not about being busy; it’s about being effective.
- Go Fast: We value velocity. In the dynamic world of DTC, speed is everything. We believe in acting fast, learning on the go, and fixing any hiccups as we zoom forward.
- Relentless Execution: When we commit, we see it through. Challenges? They’re just puzzles waiting to be solved. We always find a way to deliver, no matter the odds.
- Be Creative: We challenge the status quo. Fresh perspectives, innovative solutions, and out-of-the-box thinking are our bread and butter.
- Lead With Empathy: At the heart of our company is our people. We lead with understanding, valuing every emotion, every perspective. Trust is our currency, and we earn it through open dialogue and decisions that prioritize our team’s well-being.</
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