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Ecommerce Senior Google Ads Architect (Remote)

W3Global Inc

Rigby, ID

Job Description

Join our dynamic Digital Marketing team where you will play a pivotal role in managing and optimizing our client’s PPC strategy, encompassing Google Ads, Microsoft Ads, Display, and Remarketing.


  • PPC Campaigns & Digital Marketing:
    • Create, run, and optimize paid campaigns across various platforms, aligning with client KPIs.
    • Implement best practices for keyword research, campaign setup, copywriting, landing pages, bid strategy, automation, and more.
    • Identify and address low-performing campaigns, ensuring continuous improvement.
    • Manage campaign expenses against budget and reconcile discrepancies.
    • Lead and collaborate on digital marketing projects with cross-functional teams.
  • Analyze & Experiment:
    • Conduct A/B and multivariate tests for keywords, ad copy, creative, bids, and landing pages.
    • Share insights with cross-channel team members.
    • Embrace a data-driven mentality to enhance processes and deliver results.
  • Measurement:
    • Create and maintain dashboards for key campaign metrics, including CTR, CPC, CPA, CPL, CPM, ROAS, etc.
    • Track and report monthly performance and growth vs. comparable periods.
  • Collaboration:
    • Collaborate with cross-functional teams to develop effective PPC campaigns at each stage of our clients’ purchase process.


  • Minimum of 6 years of experience executing Google Ads and PPC campaigns.
  • Must have actively worked in a Google Ads position in the last 6 months.
  • Minimum 3 years of agency experience.
  • Proven PPC experience with Google Ads, Microsoft Ads, Display, and Remarketing.
  • Google Ads and Google Analytics certification required.
  • Advanced knowledge and hands-on experience with Google Solutions (Tag Manager, Search Console, Optimize, Data Studio, Keyword Planner).
  • Excellent writing, project management, budget management, collaboration, and prioritization skills. A team player.
  • Desire to manage a junior member of the digital marketing team; prior experience as a manager is a plus.

Additional Information

Our Mission is to provide partners with reliable growth solutions.


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